WHY TIKTOK IS CHANGING THE LANDSCAPE OFBRAND MARKETING& THE MUSIC INDUSTRY (& HOW A BROTHER IS LEADING THE WAY)
WEDNESDAY, DECEMBER 2NDAT 7:00 P.M. EST
A recording can be viewed here: https://www.youtube.com/
Launched in the international market in September 2017, TikTok is the leading⁺ destination for short-form mobile video. The company’s mission is to inspire and enrich people’s lives by offering a home for creative expression and an experience that is genuine, joyful, and positive. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
Joshua Bloom(Phi Mu | Lehigh1995). During this live episode, Josh will discuss how the platform is unlike any other we have seen, why it is becoming essential for brand exposure for certain industries, and what it takes to be in the fast-paced, everchanging industry that fits in the palm of your hand.
*Vanessa Pappas, Interim Head of TikTok, stated in a news release on September 29, 2020 “TikTok’s popularity grew much faster than any of us could have imagined. Today, people come to this platform for entertainment, learning, and increasingly, as a place where small businesses can reach consumers and build a following. During the pandemic, like many platforms, we saw that growth increase significantly as families sought creative ways to connect with one another.”
About Guest Speaker: Joshua Bloom, Phi Mu Chapter, Lehigh University, 1995
Joshua Bloom is the GM of the Global Business Solutions team for TikTok in Canada, focusing on building TikTok‘s presence in Canada and building a world-class media sales team. Prior to TikTok, Joshua spent over 11 years at Facebook leading and building business strategies for key decision-makers across the largest brands and agencies in Canada. With over 20 years of experience working in the digital media industry, Joshua held key roles at Doubleclick, Conducive, WhenU and MySpace — bringing strong market knowledge and creativity to these companies.
See Josh in action presenting on Why mobile is the greatest marketing platform at Tech Toronto Marketing earlier this year (pre-COVID).